Author: Shadowlight Group

Shadowlight photography featured in Moen giveaway

If you have ever worked with Shadowlight, or follow us on social media, you know that we take great pride in our work. That’s why it’s so gratifying when we flip through a magazine, browse a website, or watch a commercial and spot an image or video that was created here at shadowlight. Obviously, we … Continue reading “Shadowlight photography featured in Moen giveaway”

WWll Veteran and Army Combat Photographer Frank Errigo and Kristen Hiestand Reunite After Many Years

Having met in 1992, Frank Errigo and Kristen Hiestand didn’t know it then, but they had planted a seed that would eventually grow into what we know as shadowlight today. It was Frank who introduced Kristen to all that commercial photography had to offer while working as a photographer himself, at Armstrong Flooring’s internal photography … Continue reading “WWll Veteran and Army Combat Photographer Frank Errigo and Kristen Hiestand Reunite After Many Years”

Lights, Camera, Alteration!

Nothing’s Final in Adobe Photoshop Brand Managers and Creative Directors put a lot of stock in digital artists these days. Drop in on any commercial photography shoot, and there’s a good chance you’ll hear someone reassure their design team with the most overused and undervalued words in marketing and advertising. “We Can Fix That in … Continue reading “Lights, Camera, Alteration!”

Stock sets at Shadowlight help Aquatic Bath get the most out of their production value

Our client, a marketing manager at Aquatic Bath, used stock sets to get a full library of product images within her budget. See some examples of the results.

Case Study: Creating ELKAY’s Mobile Showroom

When ELKAY needed to take its showroom on the road, they turned to Shadowlight to
create visuals as big as their ideas. ELKAY’s Heart of the Home Tour trailer is turning
heads all over the country.

The Evolution of Shadowlight

Thanks to continued growth at Shadowlight, we’re pleased to announce that we’ve promoted several employees to new positions and new responsibilities.

New Shadowlight CGI Website RedefinesPerceptions for Product Presentation

See how photorealistic computer generated imagery (CGI) can be on our CGI division’s new website. The site also features some of our animation and augmented reality work.

Shadowlight to Unveil Augmented Reality Kitchen App at KBIS Party in Vegas

Customers can visualize products in their own homes with Shadowlight’s Augmented Reality Kitchen app, unveiled at the joint Kitchen & Bath Industry Show (KBIS) and International Builders’ Show (IBS) in Las Vegas February 5.

Rubbermaid Case Study: Capturing Functionality Using On-Location Photography

Rubbermaid wanted to showcase a new line of residential sheds, including images of the sheds in use in real backyards. Telling their story involved scouting locations, installing some sheds and staging the scenes, right down to the landscaping.

Shadowlight Helps Jenn-Air Expand Marketing Reach through Product Placement

When Jenn-Air designed two luxury kitchens to showcase its newest product lines, they included a lot of high-end finishes and fixtures. To help them realize their visions within budget, Shadowlight reached out to clients that manufacture related products. The resulting partnerships allowed our clients to create high-end visuals at a significant savings.