BIG NEWS: A New Brand, A New Website, A New Perception

by Shadowlight Group

We’ve redefined Shadowlight with a new look, but our focus remains on providing state-of-the-art solutions to fulfill our clients’ visions. Read on to learn more about our evolution over the past 13 years, and how we’ve positioned ourselves for continued growth with our new website and our new brand.

Over the past 13 years we’ve honed our special ability to bring clients’ visions to reality through creative photography, videography, CGI and award-winning set design services. Now we’re unveiling our new brand and website focused around the tagline redefining perception.

“The Shadowlight Group is working to change the perception of the commercial photography industry through our client-focused visual solutions,” said Phil Hiestand, President of Shadowlight Group and Shadowlight CGI. “We do this by partnering with brands and helping them bring their products to life by combining their goals and our vision to create an outstanding end product. We are continually pushing the boundaries of innovation and wanted our brand to represent the same creative spirit. Our expanded service offering reflects our commitment to our clients.”

Located within two hours’ drive of major East Coast design centers, Shadowlight’s 125,000 ft² megastudio features a variety of on-site amenities including a multi-million dollar prop inventory, multiple full bay delivery docks, more than three dozen stock sets, a commercial-grade food styling kitchen and a 2,000 square foot carpentry shop.

Shadowlight’s new focus includes shining the spotlight on our team of in-house artisans, including the award-winning commercial and product-oriented photographers who specialize in the home and lifestyle-focused photography for which we’ve come to be known. Through our in-house design group, our clients receive personal creative design and on-set art direction backed by National Kitchen and Bath Association (NKBA) certified interior designers. Our team of highly skilled carpenters has a combined 50+ years of finished carpentry, custom tiling, woodworking, painting, glazing, masonry and cabinet making experience. And our digital artists, logistics experts and account management teams also are front and center with the new brand – particularly since our clients continually rave about the entire Shadowlight team.

Among the many multimedia features, our newly designed website includes image galleries, artisan biographies and examples of their award-winning work, an online database of available rental sets, and a virtual tour of our state-of-the-art facility. You’ll want to sign up for our monthly eNewsletter for additional information on industry trends, client projects and more.

You’ll also find insights on current interior design trends; perspectives on color, shape and lighting and how it can be used in design; and individual photographer boards featuring unique viewpoints and creative direction on our Pinterest boards. Our Facebook page provides a behind-the-scenes glimpse at how we create award-winning imagery and focuses on how we bring our clients’ brand stories to life.

Go ahead; explore our website and learn more about what we believe in and how that’s driving the Shadowlight Group to be the leader in redefining the perception of a commercial photography company.

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