Blog

Employee Spotlight: Adam Bollinger

A quiet confidence and an incredible attention to detail are what drives photographer Adam Bollinger to create amazing work for Shadowlight’s clients. His always positive attitude and proactive communication skills keep projects flowing and everyone happy. We thought it was time to give Adam a shout out and learn some fun things about him.   … Continue reading “Employee Spotlight: Adam Bollinger”

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Why Use CGI in Commercial Marketing?

Commercial product cycles are moving faster than they ever have, and media is now expected to fulfill multiple marketing objectives. As the need for more assets increases, marketing teams are turning to the world of computer-generated imagery (CGI) to meet these demands. But why is CGI the solution for commercial spaces? Save On Building Costs … Continue reading “Why Use CGI in Commercial Marketing?”

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Employee Spotlight: The Finishing Touch

There is magic that happens towards the end of a set build. You will hear the whistle of a familiar tune as paint cans, brushes and rollers appear. What was once a spackle covered, plain wall will soon be transformed by color and texture allowing our designers vision to fully come to life. This is … Continue reading “Employee Spotlight: The Finishing Touch”

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We’ve Noticed: Virtual Shift

Brands, we simply don’t know how you do it? At SLG we are very fortunate to work with global leaders in various segments. We have a front row seat for product launches, brand revitalization and ad campaigns that will shape the path of a products trajectory. The brilliant minds behind these products are tasked with … Continue reading “We’ve Noticed: Virtual Shift”

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10 Questions: Jaime Stillman, Senior Stylist

In the world of commercial photography, designers and stylists are critical in achieving results that are not only on trend but also technically proficient. They work to resonate a brand’s image, reach the brands target audience and keep the brand relevant. Led by our Senior Vice President and Creative Director, Kristen Hiestand, our design team … Continue reading “10 Questions: Jaime Stillman, Senior Stylist”

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Project Spotlight: LG Electronics

The Task: Design, construction, styling and photography of two living space sets. Post-production and delivery of 40+ final images for marketing & advertising use. The Sets: A contemporary, open-concept living space and a two-story, high-end loft, both with a dining area/work station. The Products: LG would be using the sets to photograph a number of … Continue reading “Project Spotlight: LG Electronics”

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Shadowlight photography featured in Moen giveaway

If you have ever worked with Shadowlight, or follow us on social media, you know that we take great pride in our work. That’s why it’s so gratifying when we flip through a magazine, browse a website, or watch a commercial and spot an image or video that was created here at shadowlight. Obviously, we … Continue reading “Shadowlight photography featured in Moen giveaway”

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WWll Veteran and Army Combat Photographer Frank Errigo and Kristen Hiestand Reunite After Many Years

Having met in 1992, Frank Errigo and Kristen Hiestand didn’t know it then, but they had planted a seed that would eventually grow into what we know as shadowlight today. It was Frank who introduced Kristen to all that commercial photography had to offer while working as a photographer himself, at Armstrong Flooring’s internal photography … Continue reading “WWll Veteran and Army Combat Photographer Frank Errigo and Kristen Hiestand Reunite After Many Years”

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Lights, Camera, Alteration!

Nothing’s Final in Adobe Photoshop Brand Managers and Creative Directors put a lot of stock in digital artists these days. Drop in on any commercial photography shoot, and there’s a good chance you’ll hear someone reassure their design team with the most overused and undervalued words in marketing and advertising. “We Can Fix That in … Continue reading “Lights, Camera, Alteration!”

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Stock sets at Shadowlight help Aquatic Bath get the most out of their production value

Our client, a marketing manager at Aquatic Bath, used stock sets to get a full library of product images within her budget. See some examples of the results.

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