Commercial product cycles are moving faster than they ever have, and media is now expected to fulfill multiple marketing objectives. As the need for more assets increases, marketing teams are turning to the world of computer-generated imagery (CGI) to meet these demands. But why is CGI the solution for commercial spaces? Save On Building Costs … Continue reading “Why Use CGI in Commercial Marketing?”
There is magic that happens towards the end of a set build. You will hear the whistle of a familiar tune as paint cans, brushes and rollers appear. What was once a spackle covered, plain wall will soon be transformed by color and texture allowing our designers vision to fully come to life. This is … Continue reading “Employee Spotlight: The Finishing Touch”
Brands, we simply don’t know how you do it? At SLG we are very fortunate to work with global leaders in various segments. We have a front row seat for product launches, brand revitalization and ad campaigns that will shape the path of a products trajectory. The brilliant minds behind these products are tasked with … Continue reading “We’ve Noticed: Virtual Shift”
In the world of commercial photography, designers and stylists are critical in achieving results that are not only on trend but also technically proficient. They work to resonate a brand’s image, reach the brands target audience and keep the brand relevant. Led by our Senior Vice President and Creative Director, Kristen Hiestand, our design team … Continue reading “10 Questions: Jaime Stillman, Senior Stylist”
The Task: Design, construction, styling and photography of two living space sets. Post-production and delivery of 40+ final images for marketing & advertising use. The Sets: A contemporary, open-concept living space and a two-story, high-end loft, both with a dining area/work station. The Products: LG would be using the sets to photograph a number of … Continue reading “Project Spotlight: LG Electronics”
If you have ever worked with Shadowlight, or follow us on social media, you know that we take great pride in our work. That’s why it’s so gratifying when we flip through a magazine, browse a website, or watch a commercial and spot an image or video that was created here at shadowlight. Obviously, we … Continue reading “Shadowlight photography featured in Moen giveaway”
Having met in 1992, Frank Errigo and Kristen Hiestand didn’t know it then, but they had planted a seed that would eventually grow into what we know as shadowlight today. It was Frank who introduced Kristen to all that commercial photography had to offer while working as a photographer himself, at Armstrong Flooring’s internal photography … Continue reading “WWll Veteran and Army Combat Photographer Frank Errigo and Kristen Hiestand Reunite After Many Years”
Nothing’s Final in Adobe Photoshop Brand Managers and Creative Directors put a lot of stock in digital artists these days. Drop in on any commercial photography shoot, and there’s a good chance you’ll hear someone reassure their design team with the most overused and undervalued words in marketing and advertising. “We Can Fix That in … Continue reading “Lights, Camera, Alteration!”
Our client, a marketing manager at Aquatic Bath, used stock sets to get a full library of product images within her budget. See some examples of the results.
When ELKAY needed to take its showroom on the road, they turned to Shadowlight to
create visuals as big as their ideas. ELKAY’s Heart of the Home Tour trailer is turning
heads all over the country.